Personal traits
The eight personal virtues relate to your attitudes toward activities
and their challenges. Good personal character traits will better your
chances of success in achieving your goals.
Temperance: "Eat not to dullness; drink not to elevation."
Order: "Let all your things have their places; let each part of your business have its time."
Resolution: "Resolve to perform what you ought; perform without fail what you resolve."
Frugality: "Make no expense but to do good to others or yourself; i.e., waste nothing."
Moderation: "Avoid extremes; forbear resenting injuries so much as you think they deserve."
Industry: "Lose no time; be always employed in something useful; cut off all unnecessary actions."
Cleanliness: "Tolerate no uncleanliness in body, clothes, or habitation."
Tranquility: "Be not disturbed at trifles, or at accidents common or unavoidable."
Social traits
These five social virtues that Franklin stated concern attitudes you
should have toward people with whom you have dealings. Good social
character traits result in other people wanting to do business with you
or to have relationships with you.
Silence: "Speak not but what may benefit others or yourself; avoid trifling conversation."Source: School for Champions
Sincerity: "Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly."
Justice: "Wrong none by doing injuries, or omitting the benefits that are your duty."
Chastity: "Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another's peace or reputation."
Humility: "Imitate Jesus and Socrates."