Welcome Failure - 1

What if, starting today, the word 'no' didn't stop you anymore? What if every time you heard the word no, you became stronger, more powerful, and more resilient? What if the greatest success strategy in the world was not to go for yes, but to go for no? Well, it is.

The word 'no' doesn't have to debilitate you. In fact, it can empower you to achieve a whole new level of greatness you never dreamed possible.

Here are my top five secrets to help you turn failure into success immediately!

1) Change your mental model of "success" and "failure":

Most people operate with the following mental model:

SUCCESS <- YOU -> FAILURE

They see themselves in the middle, with success on one end and failure on the other. They do everything they can to move toward success and away from failure. But, what if you reconfigured that model?

YOU -> FAILURE -> SUCCESS

Instead of viewing failure as something to be avoided, turn it into a "stepping-stone" on the path to success and gratification. In other words: Success is the destination. Failure is how you get there.

To achieve significant success in today's world, failure is not just a possibility. It's a requirement. We must see success and failure for what they truly are. They're not opposites, but instead opposite sides of the same coin.

2) Intentionally increase your failure rate:

If it's true that the more we fail, the more we succeed (and it is), then your immediate goal should be to intentionally increase your failure rate! With this thought in mind, you're succeeding even when you fail. 

Intentionally increasing failure is the basis for the "Go for No" concept. "Go for No" means the more people tell you "no," the closer you will get to ultimate success. In other words, the more people telling you "no" now, the more people will say "yes" in the long term. If they actually counted the number of times they hear "no" during a typical day or week, most people would be shocked to see how low the number actually is. Go ahead and try it!

Author: Richard Fenton